In order to be easily recognize, it is required for a company to have a logo. Good logo should be unique, original and able to communicate the company message briefly and clearly. Below, we have 5 most common mistakes in designing logos you should avoid to create not just good but great logo.
Horrible Font Choices
In designing a logo, font is one crucial aspect that has power to convey message. Whether you use words in the logo or in the tagline, finding the right font has never been too easy. Every font has its own unique characteristic that deliver different visions. So, if you want to make profesional logo, you have to correctly match the font and the icon.
Other than choosing font rightly, there is a limitation on the choices. You can put maximum of two fonts in one logo to avoid custtomer’s confusion.
One of the keys to great logo design is to keep it simple. Some of logo designers rely on colours, effects and put too much details on the icon which is not good. Highly detailed logos are not usually memorable. Likewise, it will lose the detail when viewed or printed in smaller sizes.
Same thing goes with colour choices and additional effects, keep the icon as simple as it can be. A logo must represent the business target, therefore it is important to avoid unnecesary colour and effects.
Using acronyms as logo design is probably a smart idea. However, it will be difficult for your client to deliver their brand messages thoroughly. Besides, KFC, IBM and HP took their time before using innitials.
Using Raster Images
It is no secret that raster graphic (bitmap) considered bad for logo design use. Raster images consist of pixels which mean when you enlarge the logo, it will lose its consistency. On the other hand, vector graphic made of mathematical calculations that form shapes. It makes logo can be scaled to any size without losing consistency. Other than still manage to keep your logo quality in any size, editing vector graphic is much easier.
Using Stock Art
Stock art use for logo design becomes more common from time to time. It is not a really a smart idea however. Not only it will make your logo design questionable for its originality but also it will look like other logos. Recreating a logo by using stock art by changing the colour is quite similar to stealing which is illegal and not cool.
Imagine if a company found out that you “copy” their logo design and sue you. No thanks.